The story of Clean Eatz is remarkable. The company was founded in 2011 by Don and Evonne Varady after they relocated to Wilmington, NC. They bought a former deli and converted it into their flagship location. The concept is simple "provide fresh, healthy foods to people that want to live a healthy lifestyle". The company has three main revenue sources: their sit-down safe, weekly meal plans and catering. Several years after opening their first location Don and Evonne decided to begin franchising which has taken the brand to unexpected heights. Just a couple years into franchising Clean Eatz has already expanded to 20 locations with another 20+ locations already in the pipeline for 2017 and 2018. It's safe to that that Clean Eatz is becoming a healthy food empire.
In this interview I spoke with Don Varady, co-founder of Clean Eatz on what it's taken to get his company to where it is today, how did they get started, what motivates them, how did they find their early customers, what convinced them to try franchising, how much did they spend in total to get the company ready for franchising, what's his favorite thing about being the CEO of Clean Eatz, who comes up with the recipes, what makes a good franchisee and how do they find the right locations, how big can Clean Eatz really get and much more.
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