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Ep 165:

Interview with Aaron Sherman, founder of SevenFifty

For anyone that has ever worked in a bar or restaurant or has friends that do, you might be aware that the ordering procedures for wine, beer and liquor are quite outdated. Until now most venues and managers are using pen and paper. Maybe if they're fancy they're using Microsoft excel (which is just sad). This problem is what got the founders of SevenFifty all excited and thus led to the formation of overwhelming success of their company. SevenFifty is a platform that essentially helps the alcohol distributors connect and interact with the alcohol buyers. The company was started in early 2012, has raised $8.5 million, is based in NYC and is looking to hire new talent (especially software engineers).

In this interview I spoke with Aaron Sherman, co-founder of SevenFifty about his journey the past 5 years, why he started the company with his co-founders, how they determined this was a problem worth solving, where did they first launch (which region), how long did they bootstrap and when did they raise capital, how many distributors and venues are they working with (spoiler: the number is impressive), what has been their recruiting strategy, what have been the biggest challenges the past 5 years, what's been their marketing strategy, what traits are important for an entrepreneur, why do customers love their platform and much more.

Connect with SevenFifty on Facebook and Twitter and Linkedin and AngelList and Crunchbase.

Connect with Aaron on Linkedin and Twitter and AngelList or email him at

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