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Ep 162:

Interview with Marc Murphy, CEO of Atlatl Software

Atlatl is a technology company that helps manufacturers and distributors across many different industries accelerate their sales efforts through better software. Their products have been specifically created to handle the complex needs of the industries they are targeting which they hope to expand in the near future. The company is based in beautiful Charleston, South Carolina and has raised approximately $12 million from private investors but has recently begun raising their series-A round. Learn more at

In this interview I spoke with CEO Marc Murphy who sold his last company SPARC to Booz Allen Hamilton for $53 million (that company was bootstrapped) on why he took the job at Atlatl and what attracted him to this company at this time, what exactly does Atlatl Software do and who are their clients, what is their marketing strategy, what is their sales process, what is their fundraising strategy and how are they getting in front of the right VCs, what is it like starting and growing companies in Charleston, what's the startup community like in Charleston and is there enough talent for recruiting, when is the right time for a startup to bring in a more seasoned CEO, what are the best lessons he learned from growing and selling SPARC, what are the risks that have paid off at Atlatl and much more.

Connect with Atlatl Software on Facebook and Twitter and Linkedin and AngelList and Crunchbase.

Connect with Marc on Linkedin or email him at

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Startup Sense Podcast is sponsored by Jool Media and the 10x3 Group.

JOOL helps entrepreneurs build, launch and grow their companies by providing superior technology, marketing and consulting services. They work with clients of all sizes, budgets and industries. JOOL puts their clients in the best position to raise capital, grow revenues and maximize profits. To learn more about their services or setup a free consultation please visit their website at

10x3 is a private membership group for entrepreneurs, founders and startup executives that want to grow their revenues by 10x over the next 3 years. 10x3 is a blend between mentorship, coaching and an online accelerator where you have access to experienced entrepreneurs that will provide you with intelligent, actionable advice to help you build a bigger and better company. Learn more at

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