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Ep 161:

Interview with Will Ahmed, founder of Whoop

It's pretty remarkable what Whoop is doing for athletes from the pros all the way down to college, high school and even amateurs like the rest of us. Whoop has spent the past 5 years building a robust performance optimization platform that collects an enormous amount of data through a wearable strap and then provides valuable metrics back to the player, trainer and coach. The strap can be worn all day, during games, during workouts and while you sleep. Then the data can show when a player is in their peak performance zone based on recovery rates, sleep patterns and much more. Whoop is based in Boston, has 42 employees and has raised $25 million from investors including Accomplice, Atlas Ventures, Founder Collective, NextView Ventures and Two Sigma Ventures.

In this interview I spoke with Will Ahmed, co-founder of Whoop about his motivation behind starting the company, when did he realize this was a problem worth solving, how did they get started, what is it like being a first time founder, how did science and exercise physiology play a role, what were the challenges in building a hardware and software company, how has he been able to recruit top talent, what value have the investors added, how were they able to land partnerships with some of the major pro sports leagues, what are the price points for the consumer strap as well as the pro athlete strap, what have been his favorite moments thus far at Whoop and much more.

Connect with Whoop on Facebook and Twitter and Linkedin and AngelList and Crunchbase.

Connect with Will on Linkedin and Twitter and AngelList or email him at

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