Whether you're looking for some sleek wireless headphones or a bracelet that tracks your health and fitness data you shouldn't have to spend hundreds of dollars or sacrifice quality and style which is why Nora and her co-founder started Caeden. The team at Caeden have decades of experience in audio, product design and manufacturing. The company has raised $1.6 million from a great group of strategic investors in the U.S. and China.
In this interview I spoke with Nora about her motivation behind starting Caeden, what are they doing differently to stand out from their competitors, how did her background help navigate the manufacturing pitfalls that many other founders face, when did they raise capital and how have they spent it, what have been the biggest challenges, what is their marketing strategy and how has it changed over time, what advice would you share with other entrepreneurs looking to start a product company, how have they landed retail deals with companies like Urban Outfitters, what % of their sales are online versus retail, what's the best way to manage retail partners and much more.
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