Return to site

Ep 150:

Interview with Nora Levinson, founder of Caeden

Whether you're looking for some sleek wireless headphones or a bracelet that tracks your health and fitness data you shouldn't have to spend hundreds of dollars or sacrifice quality and style which is why Nora and her co-founder started Caeden. The team at Caeden have decades of experience in audio, product design and manufacturing. The company has raised $1.6 million from a great group of strategic investors in the U.S. and China.

In this interview I spoke with Nora about her motivation behind starting Caeden, what are they doing differently to stand out from their competitors, how did her background help navigate the manufacturing pitfalls that many other founders face, when did they raise capital and how have they spent it, what have been the biggest challenges, what is their marketing strategy and how has it changed over time, what advice would you share with other entrepreneurs looking to start a product company, how have they landed retail deals with companies like Urban Outfitters, what % of their sales are online versus retail, what's the best way to manage retail partners and much more.

Connect with Caeden on Facebook and Twitter.

Connect with Nora on Twitter and Linkedin.

If you enjoy this episode and want to hear more interviews with startup founders and successful entrepreneurs then please subscribe on iTunes, Google Play, Soundcloud and YouTube. Please share with your friends and co-workers so we can grow our audience and continue to deliver valuable content to our listeners.

Startup Sense Podcast is sponsored by Jool Media.

We help entrepreneurs and startup founders build, launch and grow their companies by providing superior technology, marketing and consulting services.

We help clients of all sizes, budgets and industries.

We put our clients in the best position to raise capital, grow revenues, hire employees and maximize profits.

To learn more about our services please visit us at or email us

All Posts

Almost done…

We just sent you an email. Please click the link in the email to confirm your subscription!