Have you ever eaten crickets? I'm going to assume you haven't so you probably don't know the health benefits...but surprisingly there are many of them. Several years ago Alex was looking for a cricket based protein powder for his smoothies but couldn't find one so he decided to create his own. Starting in his kitchen with his girlfriends blender he whipped up the first batch and quickly saw this as an opportunity worth pursuing.
Crik Nutrition is still bootstrapped but growing nicely with plans to raise money from investors in 2017 once they hit certain milestones. They are currently based in Canada however they do ship worldwide. The majority of Crik's sales are coming from online but the company is beginning to build more retail relationships.
In this interview I spoke with Alex about why he got into the cricket business, the health and environmental benefits of crickets, how much he pays for a pound of crickets, how much money he spent to launch the company, what is marketing strategy has been, whether they plan to start working with influencers and ambassadors, why the company has not raised capital yet, his goals for 2017 and beyond, his online vs retail strategy, why he got laughed at my dozens of manufacturers in the beginning and much more.
Learn more at CrikNutrition.com
If you enjoy this episode and want to hear more interviews with startup founders and successful entrepreneurs then please subscribe on iTunes, Google Play, Soundcloud and YouTube. Please share StartupSense.net with your friends and co-workers so we can grow our audience and continue to deliver valuable content to our listeners.
We help entrepreneurs and startup founders build, launch and grow their companies by providing superior technology, marketing and consulting services.
We help clients of all sizes, budgets and industries.
We put our clients in the best position to raise capital, grow revenues, hire employees and maximize profits.
To learn more about our services please visit us at LuptonGroup.co
For a free consultation email us at email@example.com