The logistics industry is mindblowingly large with several national companies dominating however the team at Sudu wants to change that. Their service gives smaller shipping companies an opportunity to compete for larger contracts they would normally not have. Sudu matches the shippers and carriers based on many factors such as availability, load type/size and route optimization. Sudu also works with many minority owned carriers and helped start the National Minority Transportation Consortium. Sudu is an 11 person team, has raised $1.1 million, went through the ATDC Accelerator and is based in Atlanta, Georgia.
In this interview I spoke with Amari Ruff, co-founder of Sudu about his previous business experience and how it led him to start Sudu, what does Sudu actually do, how does their service work, how did they land clients like Walmart and Shaw Floors, how are they acquiring their users, how long did it take to build out their platform, how does Sudu make money, what is the Atlanta startup scene like, how did the ATDC accelerator help Sudu in the beginning, what was the fundraising strategy, what is their recruiting strategy, who are some of his target clients, and much more.
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