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Episode 96:

Interview with Aleksey Kernes, founder of Hooch

What if you could get 1 free drink every single day at a trendy bar or restaurant and it only costed you a $9.99 monthly membership fee? Sounds amazing right?? Well that's exactly what Hooch is providing. With more than 500 participating venues in 10 cities and 7,000+ active members Hooch is reinventing the way that people discover new places and meet new people all while the hospitality industry has found a new cost-effective way to acquire customers in their target demographic.

Hooch officially launched in November 2015 and immediately saw strong user growth which helped them raised $2.75 million from some amazing investors including Chris Burch, Len Blavatnik and Russell Simmons. Hooch seems like an incredible business model with almost no cap on how big the company could eventually be. This concept could be scalable to hundreds of cities across the globe.

In this interview I spoke with Aleksey about the origin of Hooch, how he found his business partners, why his previous work experience helped the company scale quickly in NYC, how they plan to spend the $2.75 million they've raised thus far, why the hospitality industry has been so receptive, why they only charge $10 per month even though they could charge much more, how they're acquiring their users, which demographics they are targeting and much more.

Connect with Hooch on Twitter and Facebook and AngelList.

You can find Aleksey on Twitter and Linkedin.

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Startup Sense is sponsored by the Lupton Group. We help clients of all sizes, budgets and industries with their business strategy, web/mobile/software design and development as well as branding and marketing. We put our clients in the best position to grow revenues and be more profitable.

Visit us today at LuptonGroup.co or send us an email for a free strategy and marketing review.

You can listen to every episode on iTunes, Google Play, Stitcher Radio, SoundCloud and YouTube.

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Startup Sense is sponsored by the Lupton Group. We help clients of all sizes, budgets and industries with their business strategy, web/mobile/software design and development as well as branding and marketing. We put our clients in the best position to grow revenues and be more profitable.

Visit us today at LuptonGroup.co or send us an email for a free strategy and marketing review.

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