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Episode 123:

Interview with Ryan Harwood, founder of PureWow

Ryan Harwood just realized the dream that many of us entrepreneurs strive for...he sold his company. Last week PureWow was acquired by a group run by Gary Vaynerchuk of Vayner Media and billionaire Stephen Ross of RSE Ventures. When I booked this interview with Ryan back in November I obviously had no insight that this deal was happening so it was a pleasant surprise we were able to add this exciting topic to the conversation. PureWow is an online publisher of content for women focused around categories such as lifestyle, fashion, beauty, food, health and travel.

Ryan started the company in 2010 after a career at Goldman Sachs. He knew very little about the publishing industry and he was certainly no expert in women's lifestyle topics but he believed their was a unique opportunity to create high-quality content and pair that up with native branded advertising. Fast forward 6 years and his assumptions have paid off big time with PureWow now attracting more than 15 million monthly visitors to their website and according to sources they are generating something in the range of $20 million in annual revenue.

In this interview I spoke with Ryan about the early days of PureWow, how he got started, how he hired his first two editors, how he was able to secure a $100,000 launch partner, how this team was able to grow their loyal user base so rapidly, managing the quality vs quantity debate when it comes to content, the 4 ways they work with brands and advertisers, why he was super focused on generating revenue from the very beginning, what he was looking for in early investors and what he's learned over the past few years that has made him a better CEO today. Then of course we spend a considerable amount of time talking about the acquisition of PureWow, what it means for the company going forward and why he felt this was the right deal at the right time for himself, the employees, the investors and the company. This interview is packed full of great advice as well as the inside look of an entrepreneurial journey from starting to selling. Hope you enjoy it.

Connect with PureWow on Facebook and Linkedin and Twitter.

You can find Ryan on Twitter and Instagram and LinkedIn or email him at ryan@purewow.com

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Startup Sense is sponsored by the Lupton Group. We help clients of all sizes, budgets and industries with their business strategy, web/mobile/software design and development as well as branding and marketing. We put our clients in the best position to grow revenues and be more profitable.

Visit us today at LuptonGroup.co or send us an email for a free strategy and marketing review.

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Startup Sense is sponsored by the Lupton Group. We help clients of all sizes, budgets and industries with their business strategy, web/mobile/software design and development as well as branding and marketing. We put our clients in the best position to grow revenues and be more profitable.

Visit us today at LuptonGroup.co or send us an email for a free strategy and marketing review.

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