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Episode 109:

Interview with Chrissy Marriner, founder of Sweet Minerals

Being an entrepreneur is hard. It requires an enormous amount of dedication and patience because things rarely go according to plan. Chrissy Marriner lived through that struggle but kept on hustling. Her first beauty company failed because it never gained any significant traction but after taking a short break she ended up partnering with two other women, Heather Lins and Candace Maurer, to relaunch her beauty company under a new name with a new focus. Shelley Smith joined as a 4th partner a year later. Fast forward a few more years and these ladies have bootstrapped their company Sweet Minerals to $550,000 in revenue with plans to surpass $1 million in 2017.

In this interview I spoke with Chrissy, co-founder of Sweet Minerals about her journey as an entrepreneur, why her first beauty company failed, why she decided to try again, what their current business model looks like, how she formulated all of the products, what are the requirements for product testing, how they acquire customers, when and why they rolled out the direct sales strategy, what the margins are like in the makeup business, what have been the biggest challenges and much more.

Connect with Sweet Minerals on Facebook and Twitter

You can find Chrissy on Twitter and Linkedin.

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Startup Sense is sponsored by the Lupton Group. We help clients of all sizes, budgets and industries with their business strategy, web/mobile/software design and development as well as branding and marketing. We put our clients in the best position to grow revenues and be more profitable.

Visit us today at LuptonGroup.co or send us an email for a free strategy and marketing review.

You can listen to every episode on iTunes, Google Play, Stitcher Radio, SoundCloud and YouTube.

Please follow us on Facebook and Twitter.

Startup Sense is sponsored by the Lupton Group. We help clients of all sizes, budgets and industries with their business strategy, web/mobile/software design and development as well as branding and marketing. We put our clients in the best position to grow revenues and be more profitable.

Visit us today at LuptonGroup.co or send us an email for a free strategy and marketing review.

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