50 million Americans have gym memberships with 5-10% of those people using personal trainers. But what do you do for a workout when you can't get to the gym or you can't afford to use a personal trainer...you use Aaptiv which provides on-demand audio fitness classes for all types of workouts including yoga, running, strength training, cycling and several others. Aaptiv is the personal trainer in your pocket that promises to make your workouts more fun and more effective. The service only costs $9.99 per month and provides unlimited access to dozens of workout routines. Aaptiv is based in NYC and has raised $1.5 million.
In this interview I spoke with Ethan about his motivation behind starting Aaptiv, what was he doing before this venture, what does Aaptiv do, what is their pricing, how do they acquire their users, how do they pick their trainers, what's their LTV/CAC ratio (lifetime value / customer acquisition cost), what are the demographics of their user base, what have been the biggest challenges with starting and growing this company, which marketing channels have been the most successful, what's their experience working with influencers, what are his top business goals for the next few years and much more.
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