Have you ever eaten crickets? I'm going to assume you haven't so you probably don't know the health benefits...but surprisingly there are many of them. Several years ago Alex was looking for a cricket based protein powder for his smoothies but couldn't find one so he decided to create his own. Starting in his kitchen with his girlfriends blender he whipped up the first batch and quickly saw this as an opportunity worth pursuing.
Crik Nutrition is still bootstrapped but growing nicely with plans to raise money from investors in 2017 once they hit certain milestones. They are currently based in Canada however they do ship worldwide. The majority of Crik's sales are coming from online but the company is beginning to build more retail relationships.
In this interview I spoke with Alex about why he got into the cricket business, the health and environmental benefits of crickets, how much he pays for a pound of crickets, how much money he spent to launch the company, what is marketing strategy has been, whether they plan to start working with influencers and ambassadors, why the company has not raised capital yet, his goals for 2017 and beyond, his online vs retail strategy, why he got laughed at my dozens of manufacturers in the beginning and much more.
Learn more at CrikNutrition.com
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